Privacy Policy

1 Scope and data controller

Sri Akshaya Matrimony (referred to as “we”, “us” or “our”) operates the Sri Akshaya Matrimony matrimony app, website and related matchmaking services (together, the “Service”). We are responsible for the personal information described in this policy.

By using the Service, you acknowledge the practices described here. If you create a profile for another adult, you confirm that you have their permission to provide and manage their information.

2 Information we collect

Information you provide

• Account and contact details: name, member ID, login credentials, postal address, district, mobile number, WhatsApp or alternate number and email address.
• Matrimony profile details: gender, date and place of birth, age, height, marital status, mother tongue, religion, caste/community, sub-caste, family deity, food preference and physical status.
• Education and career details: qualifications, employment, occupation, workplace, current location and income information.
• Family and preference details: parents’ names and occupations, family composition and assets, personal description and partner expectations.
• Horoscope details: birth time, rasi, star, lagnam, paadam, dosham, dasha and horoscope chart information.
• Photos and content: profile photographs, enquiries, support messages and other content you choose to submit.
• Payment and membership details: plan, payment status, transaction reference and billing records. Full card, bank-account or UPI credentials are handled by the relevant payment provider and are not intended to be stored by us.

Information collected automatically

• Device and technical data: device type, operating system, app or browser version, IP address, language, identifiers and diagnostic or crash information.
• Usage data: sign-in activity, screens or pages viewed, searches, profile interactions, favourites, referring pages and dates and times of use.
• Cookies and similar technologies: the website uses session cookies for sign-in, security and preferences. Analytics technologies may collect aggregated usage information.

Some profile information may reveal sensitive characteristics, including religion, community/caste, marital or physical status and horoscope-related details. We process this information only to provide the matrimony features you request and as otherwise permitted by applicable law.

3 How we use information

• Create, verify, authenticate and maintain member accounts and profiles.
• Display profiles, support searches and recommendations, and help members find compatible matches.
• Enable wish lists, profile visits, contact access and communication between interested members or families.
• Process memberships and maintain transaction and service records.
• Respond to enquiries, provide customer support and send service, safety and account messages.
• Moderate profiles, verify submitted information, investigate complaints and prevent fraud, spam, impersonation or other misuse.
• Analyse and improve performance, usability, reliability and security.
• Comply with legal obligations and enforce our terms.

We may ask for consent where required. You may withdraw consent by contacting us, but this does not affect processing already performed and may prevent us from providing features that need the relevant information.

4 How we share information

We do not sell or rent your personal information. We may share information only as follows:

• With other members: profile information and photos are shown according to the Service’s visibility and membership rules. Contact details may be made available to eligible members or shared with your approval, depending on the feature and plan.
• With service providers: trusted providers may support hosting, database operations, email or SMS/WhatsApp delivery, analytics, customer support, security and payment processing. They may use information only to perform services for us under appropriate obligations.
• For legal and safety reasons: we may disclose information when reasonably necessary to comply with law or a lawful request, protect a person’s safety, investigate fraud or abuse, or protect our rights and the integrity of the Service.
• Business changes: information may be transferred as part of a merger, acquisition, reorganisation or sale of assets, subject to applicable law and continued protection.
• With your direction: we share information when you request or clearly authorise us to do so.

The Service may contain links that open third-party apps or sites, such as WhatsApp, Google Maps or a payment service. Their privacy practices apply once you leave our Service.

5 Matrimony profile visibility

A matrimony profile is designed to be discoverable by people looking for a match. Other users may see profile details such as age, district, education, occupation, family details, preferences, horoscope details and photos, subject to our access and privacy controls. Direct contact information is restricted based on our applicable membership and approval rules.

Please do not place phone numbers, addresses, financial details or other confidential information in open biography or expectation fields. We are not responsible for information a recipient independently copies or shares outside the Service, although misuse may be reported to us.

6 Mobile app permissions

The app may request access only when needed for a feature:

• Camera and photos/media: to take, select and upload profile photographs. We receive only the files you choose to submit.
• Notifications: to deliver match, account, membership and service updates. You can disable notifications in your device settings.

We do not use these permissions to access unrelated files or content. You can deny or revoke a permission in your device settings, although the related feature may then be unavailable. The current Service does not require precise GPS location or access to your contacts.

7 Data retention and account deletion

We keep profile and account information while your account is active and for as long as reasonably necessary to provide the Service. We may retain limited records afterwards where required for legal, tax, accounting, dispute-resolution, fraud-prevention and security purposes. Backup copies are removed through our normal backup cycle.

8 Data security

We use reasonable administrative, technical and organisational safeguards designed to protect information from unauthorised access, loss, misuse or alteration. These include access controls, account authentication, secure transport where supported and restricted administrative access. No internet transmission or storage system is completely secure, so we cannot guarantee absolute security. Keep your password and one-time codes confidential and contact us if you suspect unauthorised account access.

9 Your choices and rights

Depending on applicable law, you may ask to access, correct, update or delete your personal information; object to or restrict certain processing; withdraw consent; or ask questions about our handling of your data. You can update many profile details through your account or contact us using the details below. We may verify your identity before completing a request.

You can control app permissions and notifications through device settings and cookies through browser settings. Service-related communications may still be sent when necessary to operate or secure your account.

10 Age requirement and children

The Service is intended only for adults aged 18 years or older. We do not knowingly permit children to create matrimony profiles or knowingly collect personal information from anyone under 18. If you believe a child has provided information to us, contact us so we can investigate and delete it.

11 Storage and data location

Your information may be processed on systems operated by us or our service providers in India or another location where those providers operate. Where required, we take reasonable steps to ensure transferred information receives appropriate protection under applicable law.

12 Changes to this policy

We may update this policy to reflect changes to the Service, legal requirements or our practices. We will post the revised policy here and change the “Last updated” date. For material changes, we may also provide a notice in the app or through available contact details.

13 Contact us

For privacy questions, complaints or data requests, contact: